Fine Arts Design and Marketing Agency
Heroic is a museum and gallery web design studio in Los Angeles. We work with galleries, museums, artists, collectors, and cultural institutions. Websites, apps, digital exhibitions, art sales platforms, exhibition marketing, and social media.
We served as Digital Director and Producing Partner on Cassils' Undersight at Nuit Blanche Toronto. We built the digital exhibition platform for Denilson Baniwa's show at the Getty Research Institute, translated into three languages for global audiences. We designed Mapplethorpe.la, the mobile companion for the joint Getty and LACMA Mapplethorpe retrospective, covered by the New York Times and The Guardian. We also handle marketing and creative strategy for ARSNL, the exclusive digital platform of the Artists Rights Society, representing over 120,000 member artists including the estates of Picasso, Warhol, Kahlo, and Dalí. We work across partner agencies, entertainment, brands, and nonprofits.
Development and Design Services
Engineering
Gallery and museum websites, performance apps, digital exhibition platforms, art sales platforms, museum companion apps, and custom integrations. Clean builds, documented, and handed off properly.
Design
Brand systems, exhibition graphics, digital exhibition design, app interfaces, campaign visuals, print publications, and motion.
Marketing and Social Media
Exhibition marketing, social media strategy and management, press campaigns, and digital advertising. For gallery openings, museum shows, art fairs, and artist launches.
Full-Service
We handle engineering, design, and marketing together from the start. One team across the whole project.
What We Do for Fine Arts
Websites and Digital Exhibitions
Gallery websites, museum sites, artist portfolios, and digital exhibition platforms. New builds, redesigns, and multilingual productions for institutions reaching global audiences.
Performance and Experience Apps
iOS and Android apps for live performances, interactive art experiences, and museum companion tools. We built the Undersight app for Cassils' Nuit Blanche performance and Mapplethorpe.la for the joint Getty and LACMA retrospective.
Art Sales Platforms
Primary and secondary market sales platforms, collection browsers, and digital ownership tools. We handle marketing and creative strategy for ARSNL, the Artists Rights Society platform. The Frank Stella release surpassed $2 million in primary and secondary sales.
Exhibition Marketing and Social Media
Marketing strategy, social media management, and press campaigns for gallery openings, museum exhibitions, and art fairs. We handled social and marketing for Interreality, a 15,000 sq ft contemporary art exhibition featuring Refik Anadol, covered by the LA Times and LA Weekly.
Brand Identity and Print
Visual identity, exhibition catalogs, artist books, invitations, and print publications.
Artist and Institution Campaigns
Launch campaigns, digital debuts, and ongoing marketing for artists, estates, foundations, and cultural institutions. We served as digital director for In Plain Sight, the 80-artist detention center flyover led by Cassils and rafa esparza, building the site, running the awareness campaign, and providing cybersecurity during the event. Covered by the New York Times, CNN, NPR, and Wired.
How We Work
Apps, platforms, and tools built for the work. Performance apps, digital exhibition platforms, collection browsers, and custom experiences.
Websites, digital exhibitions, museum companion apps, and multilingual productions. The work online, at the same standard as in the room.
Primary and secondary market platforms, digital ownership tools, and commerce integrations. We handle the infrastructure that moves work.
Exhibition marketing, social media, press campaigns, and artist launches. Getting the work in front of the people who care about it.
Why Fine Arts Organizations Work With Heroic
Getty, LACMA, and the Autry
We have worked with the Getty Research Institute, LACMA, and the Autry Museum of the American West, among other institutions, galleries, and artists. We have handled Mapplethorpe across two museums, Baniwa in three languages, and the estates represented by the Artists Rights Society.
Apps, Platforms, and Marketing, Not Just Websites
We build performance apps, digital exhibition platforms, and art sales tools, and we run marketing and social campaigns. Websites are one part of what we do.
Press Coverage on the Work
Our fine arts projects have been covered by the New York Times, The Guardian, the LA Times, Artforum, Forbes, and CBC.
Print and Digital From One Team
Brand identity, catalogs, and print production handled alongside web and app development. No consistency gaps between formats.
Multilingual Production
We produced the Baniwa digital exhibition at the Getty in English, Spanish, and Portuguese. We handle translation and multilingual production when the work needs to reach international audiences.
Flexible Engagement
Project by project or on retainer. We work around exhibition calendars, art fair cycles, acquisition timelines, and grant schedules.
Case Studies
Overview
Undersight was a twelve-hour performance by artist Cassils, created with lighting artist Christopher Kuhl and curated by Renata Azevedo Moreira for Toronto's Nuit Blanche. Light beams transmitted Morse code into the night sky, broadcasting words being quietly removed from U.S. government documents and websites, including diversity, equity, climate change, and gender.
What We Did
Heroic served as Digital Director and Producing Partner, building the Undersight app for iOS and Android. The free tool used a phone's camera to detect the Morse code light pulses and translate them on screen in real time, letting anyone across the city read the messages as they appeared. Artforum and CBC covered the project, with CBC calling it one of the standout works of Nuit Blanche Toronto 2025.
Visit Undersight
Overview
The Getty Research Institute invited Amazonian/Brazilian artist Denilson Baniwa to create Reinventing the Américas: Construct. Erase. Repeat., a multimedia exhibition of video artworks, murals, and installations challenging European representations of the Americas.
What We Did
Heroic partnered with the Getty Research Institute to extend the exhibition beyond the museum walls: building a digital exhibition experience, running targeted campaigns to reach global audiences, and translating the full experience into English, Spanish, and Portuguese. The exhibition earned press coverage in Forbes, the Los Angeles Times, Spectrum News, and the Beverly Press.
Visit Reinventing the Américas
Overview
Robert Mapplethorpe's major retrospective spanned two museums simultaneously, the Getty and LACMA, tracing his photographic work from the early 1970s through the culture wars of the 1990s.
What We Did
Heroic designed and launched Mapplethorpe.la, a mobile-first museum companion tying the two exhibitions together with an interactive guide to key works, themes, and timelines. The site was covered by the LA Times, The Guardian, the New York Times, and The Art Newspaper.
Overview
Curated by Mieke Marple, Interreality brought together 36 artists, including Refik Anadol and Mark Flood, at Desmond Tower, continuing the 28-year collaboration between bitforms Gallery and PR for Artists.
What We Did
Heroic came on as a sponsoring partner, handling marketing strategy and social media to drive awareness across digital channels and connect the show to both traditional and digital art audiences. The exhibition was covered by FAD Magazine, LA Weekly, the LA Times, White Hot Magazine, Flaunt, and Autre.
Overview
In July 2020, 80 artists led by Cassils and rafa esparza launched In Plain Sight, using fleets of planes to write messages over cities nationwide on Independence Day weekend, drawing attention to immigrants and children held in detention.
What We Did
Heroic served as digital director: building the website and its distinctive X logo, running awareness campaigns across social and digital channels, building real-time tracking so people could follow the planes live, and defending the site against hackers during the event, a story Wired covered directly. The project was also covered by the LA Times, New York Times, CNN, NPR, The Guardian, and The Intercept.
Visit In Plain Sight
Overview
In 2015, ISIS captured and destroyed Palmyra, an ancient UNESCO World Heritage site and one of the great cultural crossroads of its age. Return to Palmyra preserves digitally what was taken physically, presenting over 100 rare images, including 18th-century etchings and 19th-century photographs, alongside scholarly essays and an interview with Waleed Khaled al-As'ad reflecting on the city's legacy.
What We Did
Heroic created Return to Palmyra as an online exhibition with the Getty Research Institute, building an immersive experience in both Arabic and English that brings the lost monuments, rare imagery, and scholarship together in one place.
Visit Return to PalmyraFrequently Asked Questions About Fine Arts Design and Marketing
It depends on scope. Number of pages, collection size, and integrations all factor in. After a first conversation we tell you what drives the number and what the work will cost.
Yes. We built the Undersight app for Cassils' twelve-hour Nuit Blanche performance in Toronto. The app used a phone camera to detect Morse code light beams and translate them in real time. If your performance or event requires a custom app, we build it.
Yes. We built the digital exhibition for Denilson Baniwa at the Getty Research Institute, extending the physical show to global audiences in English, Spanish, and Portuguese.
Yes. We have worked with the Getty Research Institute, LACMA, and the Autry Museum of the American West, among other institutions. We handle web, app, and marketing work for cultural institutions of all sizes.
Yes. We handle marketing and creative strategy for ARSNL, the exclusive digital platform of the Artists Rights Society, which represents over 120,000 member artists including the estates of Picasso, Warhol, Kahlo, and Dalí. The Frank Stella release surpassed $2 million in primary and secondary sales.
Yes. We handled marketing strategy and social media for Interreality, a 15,000 sq ft contemporary art exhibition at Desmond Tower featuring Refik Anadol and 35 other artists. The show was covered by the LA Times, LA Weekly, Flaunt, and Autre. We run social and marketing campaigns for gallery openings, museum exhibitions, and art fairs.
Yes. We work with working artists, estates, and foundations directly, as well as with the galleries and institutions that represent them.
Yes. Portfolio sites and studio websites for working artists, built to present the work without the site competing with it.
Yes. Print-ready catalogs, exhibition materials, artist books, invitations, and annual reports.
Yes. We produced the Baniwa digital exhibition at the Getty in English, Spanish, and Portuguese. We handle translation and multilingual production for institutions and campaigns reaching international audiences.
Yes. We have worked on multiple releases through ARSNL, including projects with Frank Stella, Siebren Versteeg, Anna Lucia, Ash Thorp, and Deborah Kass. We handle platform development, marketing strategy, and creative direction for digital art and on-chain projects.
Yes. We build to WCAG 2.1 AA standards. We build it in from the start, not after the fact.
We are based in Los Angeles and work with arts organizations locally and nationally. We have worked with the Getty, LACMA, and the Autry and are available for in-person collaboration when needed.
Between 6 and 14 weeks depending on scope, content readiness, and collection size. We give you a realistic timeline after the first call.
Yes. Logos and full brand systems for galleries, museums, and artist studios. New identities and rebrands for institutions and artists that have outgrown their current look.
We also work with partner agencies, entertainment, brands, nonprofits, and blockchain. Each page goes into the specifics of how we work there.
Who You'll Work With
Creative and technical associates
Samuel Moses - App Store (iOS & Android)
Dmitriy Kovalev - Augmented Reality
Rose Dalagan - Data Analysis
Alexia Tamayo Martinez - Designer
Ann White - Designer
Michael Evans - Designer
Tima Link - Designer
Alex Myslivchik - Developer
Haron Acosta - Developer
Peter Pogorzelski - Developer
Andreja Osterc - Social
Mia Andrade - Social
Viviana Almeida - Social
Victoria Idowu - Social Engagement
Obanlagbeyi Odunayo - Social Engagement
Alex Cheseborough - Visual Effects
Mark Danielle Paras - Visual Effects
Mattia Marchi - Visual Effects